JE James Cycles partner up with Pro Ride Guides to offer Mega Deal on mountain bike skills courses!
Posted Friday 13th January, 2012.

JE James Cycles have partnered up with one of the countries top Professional Mountain Bike Skills Coaching Courses in the shape of Pro Ride Guides. Basically we are offering any customer who comes in store 5% OFF any of courses when booked through the official Pro Ride Guides website. The process is simple, come to any of the JE James Cycles branches and collect your voucher, log on to the Pro Ride Guides website, choose the course that is right for you and book, at checkout simply enter the unique discount code JE James Cycles have supplied on the voucher and get 5% off the course - it's that simple!

Who are Pro Ride Guides?
Pro Ride Guides is a professional mountain bike coaching and guiding company based in the North of England. Our aim is simple, to provide exceptional mountain bike coaching days and guided rides. As professional coaches and expert riders our guiding principle is to lead by example, experience and enthusiasm, inspiring you to improve faster than ever before, and we guarantee you will have an amazing time doing it.
Pro Ride Guides was set up by brothers Joe and Alex Rafferty who have experienced everything from racing on the international circuit to Himalayan Adventures. On the way they've spent years learning from the world's best coaches which has enabled them to perfect the unique coaching and communication skills that have brought them to the forefront of mountain bike coaching in the UK as Pro Ride Guides.
Meet the Pro Ride Guides Team

Joe Rafferty - One of the UK's top All mountain riders, a fully qualified ABCC Cycling Coach, Mountain leader and former Loughborough sports scholar, Joe's CV is as confidence inspiring as his personality and ultra smooth riding style. Having gained podiums in everything from road racing to enduro downhill, he demonstrates his unique understanding of skill acquisition and fitness. With his simple, effective coaching methods and expert communication skills, Joe proves time and time again that everyone can improve and enjoy mountain biking even more every time you ride.

Alex Rafferty - Alex has been living and breathing bikes for years. A proper pedalling powerhouse he's worked his way up through everything from BMX to winning the seniors opening round of the UK Gravity Enduro series and now works full time as a professional MTB coach and equipment tester. Over a decade of full on riding and racing experience plus his infectious enthusiasm make him the ideal skills and fitness coach to take your riding to the next level whether you're a total novice or an elite level rider. As a fully qualified skiing, climbing and mountaineering instructor, Alex's all weather, all terrain knowledge is also second to none. Perfect for ensuring your maximum personal progression in a totally safe, encouragingly supportive and flat out fun environment.
All of our instructors are Mountain Bike Coaching UK (MBCUK) Full Coaches, Insured with the Association of British Cycling Coaches (ABCC), First Aid Qualified and Criminal Records Bureau Cleared.
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